Most people are still using AI to chat and copy-paste answers into documents. Meanwhile, a small group of people is building entire service businesses around AI tools, without writing a single line of code.
That gap between casual users and power users is where the real money sits right now.
The creator behind this breakdown, Dan Martell, runs dozens of AI-powered companies and walked through 20 specific tools his teams use daily, plus exactly how to package each one into a sellable offer. I’ve gone through the full video, and the practical detail here is worth unpacking.
🔧 The “Do Everything” Agents
The video kicks off with Manus AI, which goes way beyond chatting. It opens browser tabs, saves files, runs research projects, and sends emails on your behalf. The pitch Martell outlines is dead simple: approach a business, ask how they get customers, then use Manus to run a deep lead generation process. You charge a monthly fee to deliver 100-500 leads. The business thinks you spent hundreds of hours. It took you 22 minutes.
Then there’s Make.com, the no-code automation platform that connects all the apps in a business. The sell here is finding a manual process that frustrates a company and automating it. You charge a big upfront fee for the first automation, learn the business, then get paid monthly to maintain or build new ones.
📝 Content and Copywriting Tools
- Gamma turns messy notes, voice memos, and emails into polished presentations. The play is becoming a company’s go-to presentation designer on retainer, especially for sales teams and training departments that pump out decks every week.
- Descript lets you edit video by editing text. No timeline skills needed. You find YouTubers, podcasters, or social media creators and charge monthly for editing volume. The author points out this is one of the easiest sells because creators already know editing isn’t their best use of time.
- ElevenLabs clones voices and generates AI speech. Martell’s team is selling this to real estate agents specifically, scripting high-converting property tour voiceovers using the agent’s own cloned voice. Since every real estate agent’s contact info is public, outreach is trivial.
- Claude gets a specific callout as the best AI for writing copy, emails, and YouTube scripts. The money move here is sitting down with a business, extracting how they talk and think about their market, then using Claude to produce ads, emails, and landing pages on retainer.
🤝 Relationship and Revenue Activation
Social Sweep is a tool the creator built originally for himself. It pulls in every contact database you have, social followers, email, LinkedIn, calendar, analyzes relationships, and adds context from social data. You can search it like “who do I know that’s been on Joe Rogan?” and it drafts the intro email. The service model: install it for business owners, configure it, and run monthly projects so they always have access to talent, capital, and connections.
Alli identifies anonymous website visitors and gives you their contact info. It uses the same tech behind Google and Facebook ad targeting. Most businesses installing it find around 500 new opportunities per week that aren’t in their sales pipeline. You get paid to set it up, manage inbound, and work leads until they’re ready to buy.
Revio consolidates all social media inboxes into one place. The pitch is showing a business owner they added 800 new followers last month and never talked to a single one. You activate those dormant conversations and get paid for the revenue that comes out of the DMs.
🏗️ Build and Systemize
- Trainual converts company knowledge, documents, videos, even Zoom recordings, into standard operating procedures. You position yourself as a process consultant. Each month you tackle a new process, charging $3,000–$5,000 while Trainual does the heavy lifting.
- Lovable builds apps without code. The example from the video is wild: a guy interviews a fitness business owner on Zoom, feeds the transcript into Lovable, it creates a product spec AND builds the app, then sends the link for approval. The whole pipeline can be automated.
- Membership.io helps creators with audiences, even just 10,000 followers, monetize through community. You structure everything, build the community, and take a percentage of new revenue. Since the creator doesn’t have to do anything different, there’s almost no reason for them to say no.
📊 Finance and Data Tools
Three tools cover the money side:
- Hiro Finance tracks cash flow and financial health, doing what a family office would do. You build financial plans for company owners in minutes.
- Frank AI analyzes all business transactions and financial systems at CFO level. Businesses already pay $2,000–$5,000/month for this kind of analysis from humans.
- Precision tells business owners which numbers matter, what to pay attention to, and what to tweak. You become a high-paid business consultant without needing to know how to improve the business yourself, the AI prescribes the fixes.
Two more niche picks: Your Atlas, an AI voice agent that handles inbound calls 24/7, huge for plumbers, HVAC, electricians who only make money when they’re doing the work, and Revly, which recovers revenue from failed credit card transactions, and you get a cut of recovered payments.
💡 The Simplest Sell of All
The last tool is ChatGPT itself. Most of its 700–800 million users still don’t understand master prompts, custom GPTs, or projects. You have people fill out a form about their situation, feed it to ChatGPT to build a lesson plan, and charge a monthly retainer as their AI expert on call. Low ticket, massive market.
What Ties All 20 Together
The pattern across every tool is the same: find a business with a pain point, use an AI tool to solve it in a fraction of the time, and charge a setup fee plus monthly retainer. You’re not selling the tool, you’re selling the outcome. The businesses don’t care how it gets done. They care that it gets done.
The full video has demos and more detail on each tool’s pricing model. Definitely worth watching if you want to see how these plays work in practice.