TL;DR: Fill in 12 variables about your niche, your lead magnet, and your offer. Run this prompt. Get a full 10-step Instagram DM sequence with branching logic, ghosted-lead recovery messages, and objection handlers. Nothing to edit after.
Selling through Instagram DMs is awkward. You have someone who grabbed your freebie, and now you need to turn that into a booked call without sounding like a bot or a pushy closer. Most scripts fail because they treat every lead the same, have no plan when someone goes quiet, and start pitching way too early.
This MetaPrompt, shared by a prompt engineering instructor who has been teaching sales teams for three years, solves all three problems in one shot.
What makes it different
A normal prompt gives you a template. This one generates a complete system. You fill in your niche, your audience’s specific struggles, their dream result, your offer name, a proof element (case study, screenshot, testimonial), your booking link, and scarcity framing. The prompt uses all of that to produce a conversation tailored to your exact situation.
The author’s observation after three years of teaching: people confuse the length of an output with the quality of a prompt. This MetaPrompt flips that. The messages it generates are short. The reasoning behind them is not.
The rules baked into every message
Eight behavioral rules govern the output. A few worth highlighting:
- 🔹 Maximum 1-2 sentences per DM. No paragraphs, no bullet points. DMs are not emails.
- 🔹 No offer name, pricing signal, or booking language before Step 5. Trust and pain discovery come first, in full.
- 🔹 Every step that requires a reply ends with a checkpoint so you do not skip ahead before the lead responds.
- 🔹 One ghosted-lead recovery message is generated for every step automatically. No guilt, no pressure.
The tone rule is the one doing the most work. Before generating each message, the prompt runs an internal check: does this sound like two people who know each other, or does it sound like an ad? If it reads like a template, it rewrites. That instruction is baked directly into the prompt, not left to chance.
How the 10-step flow is structured
Steps 1 through 4 are pure relationship building. No selling happens. The sequence maps out the lead’s pain, what they have already tried, and what their dream result actually looks like before any commercial language enters the conversation.
Steps 2, 3, and 4 each generate three message variants based on how engaged the lead is: high pain and high engagement, moderate or ambiguous, vague or guarded. Real conversations branch. This sequence accounts for that instead of pretending everyone responds the same way.
Step 5 introduces the idea of a call, framed as having something specific for their situation, with a permission ask before anything else. Step 6 sends the booking link with low-pressure scarcity framing. Step 7 qualifies the lead after they book, checking for timeline, decision authority, and investment readiness without asking about money directly.
Step 9 is a ghosted recovery bank covering four specific steps. Step 10 is three pre-written FAQ responses covering pricing objections, relevance objections, and proof objections, ready to drop into the conversation on demand.
The reasoning layer you never see
The prompt includes a chain-of-thought block that runs internally before any messages are generated. The model works through five questions: what does the audience fear most, what have they already tried, what does achieving their dream result feel like emotionally, what would make them trust a stranger in a DM, and when does urgency feel earned versus manufactured.
None of this shows in the output. It just makes every message sharper.
Who this is actually for
This prompt works best when the sale happens on a call, not a landing page. Strong use cases:
- Coaches running outreach to Instagram leads from a free resource
- Agency owners booking discovery calls from content followers
- Course creators converting freebie downloaders into paid clients
- Anyone selling a high-ticket offer where trust needs to be built before price is ever mentioned
Prompt of the Day
Before you run this, fill in every variable. The prompt itself says: partial input produces partial output. Do not skip anything.
Here are the 12 variables to complete before activating:
[NICHE] = _______________ [TARGET_AUDIENCE] = _______________ [LEAD_MAGNET] = _______________ [STRUGGLE_1] = _______________ [STRUGGLE_2] = _______________ [DREAM_RESULT] = _______________ [OFFER_NAME] = _______________ [TRANSFORMATION] = _______________ (what [OFFER_NAME] helps [TARGET_AUDIENCE] achieve) [MECHANISM] = _______________ (the method, system, or approach) [PROOF_ELEMENT] = _______________ (case study, result, screenshot, testimonial) [BOOKING_LINK] = _______________ [LINK_EXPIRY] = _______________ (e.g., "expires in 24 hours", "2 slots left this week")
Once those are filled in, paste the full MetaPrompt (linked in the original Reddit thread) and run it. What you get back is a deployable 10-step conversation sequence with all variables replaced, all decision branches written, and all recovery messages included.
No editing required after. That is the point.
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MetaPrompt v1.0 – Sales Sequence Generator
by u/Great-Yak-7602 in ChatGPTPromptGenius