TL;DR: “Write me a sales page” gives you garbage. But AI is genuinely useful for the work around the writing. Here are 5 prompts that do the grunt work so you can focus on the actual craft.
Here’s the thing about AI copy. When people complain it sounds robotic, they’re usually right. The problem isn’t the tool. It’s the prompt. “Write me a landing page” will always produce something flat, because the model has no idea what makes your audience tick, what your brand sounds like, or what objections your customers have at 2am.
But ask it to generate 10 hook angles? Mine customer reviews for verbatim language? Strip the AI tells from a draft? That’s where it earns its keep.
The 5 Prompts Worth Saving
1. The Hook Generator
You’re not asking AI to write a hook. You’re asking it to generate angles you can react to. Give it the offer, the audience, and the overused angle you want to avoid. Ask for 10 hooks across different styles (curiosity, contrarian, story-open, result-driven) and have it label each one. Then pick the direction that feels right and write the hook yourself. Most of the time, one of the 10 will be obviously wrong but point you toward the right idea. That’s the whole point. You’re using it as a creative sparring partner, not a ghostwriter.
2. The Voice Match
Paste a draft. Describe the brand voice. Optionally paste a sample sentence or two that already nails the tone. Ask for two rewrites, each with a one-line note on what changed. This works especially well when you’re writing for a client whose voice you’re still calibrating. Let the model do a first pass, then push it further yourself. The two-version format is important: it forces the model to make actual choices rather than splitting the difference between generic and branded. Compare both versions against the original and you’ll start to see which specific moves land.
3. The Repurposer
One piece of content. Multiple platforms. The key constraint: pull a different angle for each post, not just the same thing reworded. A newsletter section about customer psychology becomes a LinkedIn observation, a Twitter thread opener, and a short-form video hook, each pulling a distinct thread. This prompt keeps things honest by telling the model not to invent new claims or stats. Your job afterward is to check the angles actually hold up and adjust the native format for each platform.
4. The De-AI Pass
This one is for copy that already exists but reads like a robot wrote it. Paste it in. Tell it to cut hedging, replace vague claims with specific ones, vary sentence length, and kill the usual offenders: “unlock,” “elevate,” “game-changer,” “in today’s fast-paced world.” Ask for the rewrite plus a list of the 3 biggest changes and why. The why helps you learn the pattern and stop writing those phrases in the first draft. After running this a few times, you’ll start catching yourself before you even type “empower” or “seamless experience.” That’s the real value: the prompt trains your eye, not just the output.
5. Voice-of-Customer Mining
This is the one that actually moves conversion numbers. Paste in raw customer language: reviews, support tickets, survey responses, forum posts, even DMs if you have them. Ask it to extract the exact phrases customers use for their problem, the words they use for the outcome they want, the top objections that show up, and three headline angles built from their own language. Good copy already sounds like the customer talking. This prompt finds that language fast. The best headlines you’ll ever write are ones where a customer reads it and thinks, “How did they know that’s exactly how I feel?”
Use Cases
- 🖊️ Sales pages and email sequences where you need strong angles before you start drafting
- Social media repurposing when you have one solid long-form piece and need a week of posts
- Client work where you’re matching a brand voice that isn’t your own
- Product launches where customer research is thin and you need to synthesize fast
Prompt of the Day
The Voice-of-Customer Mining prompt is worth running on any product you’re writing copy for right now. Paste in the last 20 reviews you can find, whether from Amazon, G2, Trustpilot, or Reddit. Run the prompt. You’ll have better headline angles in 60 seconds than most marketers generate in a full research session.
Here is raw customer language:
[paste reviews, support tickets, survey replies, or comments]
Mine it for copy I can use:
1. The exact phrases customers use to describe their problem, verbatim.
2. The words they use for the outcome they want.
3. The top 3 objections or hesitations that show up.
4. 3 headline angles built from their own words, not marketing speak.
The model does the research. You do the writing. That’s the right division of labor.
If you try any of these, reply and tell me which one changed how you work. The Voice-of-Customer one tends to surprise people the most.
5 ChatGPT prompts I reuse for copy – and none of them write the copy for me
by u/Ok_Negotiation_2587 in ChatGPTPromptGenius