Here’s a stat that stopped me cold: 60% of consumers now ask ChatGPT about your business before they ever pull out a credit card. People used to Google you. Now they ask an AI what it thinks of you first, and if the AI has never heard of you, you basically don’t exist.
I just watched a fantastic breakdown from the creator behind this tutorial, an AI educator who walks through exactly how to make your website visible to large language models like ChatGPT, Claude, Perplexity, and Gemini. She calls it GEO, short for generative engine optimization, and I think it’s going to be as important as SEO was ten years ago. The best part? Most of her steps take minutes, not months.
🧭 The big idea: stop optimizing for Google, start optimizing for the bots
The expert frames it simply. SEO was about backlinks and ranking on a results page. GEO is about getting cited inside the AI’s answer. When someone asks ChatGPT “who’s the best provider for X,” you want your brand to be the one it names. That means feeding the crawlers clean, quotable, well-structured information they can actually digest and trust.
She splits the work into on-site moves (things you control on your own pages) and off-site moves (things that build your reputation across the web). Both matter, and both are more doable than you’d expect.
🔧 On-site: make your site easy to crawl and easy to quote
This is where the creator spends most of her time, and it’s the part you can knock out today.
- ✅ Check your robots.txt first. Add “/robots.txt” to the end of your domain and see what you find. This file tells AI crawlers whether they’re welcome. The original poster points out that WordPress sites usually allow everyone by default, but if you have a custom file, you need to explicitly grant access to the ChatGPT, Claude, Perplexity, and Google crawlers. If the door is shut, nothing else you do matters.
- ✅ Add schema markup to every page. This was the lightbulb moment for me. Crawlers don’t see your pretty design, they see code, and heavy JavaScript can leave them confused about what you even sell. Schema markup (written in a format called JSON-LD) spoon-feeds the bots a clean question-and-answer version of your page. The creator shares a prompt that turns any URL into 6 to 10 ready-made FAQs in about five seconds using Claude or ChatGPT. She stresses doing this for every page, not just the homepage.
- ✅ Build a dedicated FAQ page. Think about the exact questions your customers type into ChatGPT, then answer them directly on your site so the AI can pull the answer straight from you. The expert provides four prompts to generate those questions from your customer’s point of view, like “What are the top 20 questions I’d ask before buying this?”
✍️ Write so the AI wants to cite you
This section is gold, because how you write your answers changes everything. The creator gives three rules that make LLMs treat your content as trustworthy and quotable.
- Use expert quotations. A vague line like “AI chatbots help businesses close more deals” gets ignored. A version that quotes a named founder or a recognized publication gets pulled into the answer. Credentials signal authority to the AI.
- Drop in real statistics. Numbers are quantifiable, so the bot has something concrete to cite. Instead of “we’ve helped a lot of entrepreneurs,” say something like “trained over 500 entrepreneurs since 2023, with 73% launching a working product within 90 days.” Specific beats generic every time.
- Cite authoritative sources. Referencing names the AI already trusts, like Gartner, Harvard Business Review, or government data, makes your content trustworthy by association.
One tip I almost missed: the creator says to write every paragraph as a standalone block. LLMs grab content one chunk at a time and store it in their memory. So avoid vague “we” and “our” references that only make sense with surrounding context. Each paragraph should stand on its own two feet.
📣 Off-site: reviews and brand mentions
The two off-site levers are refreshingly old-school.
- Get reviews on the platforms that matter for your industry, like Trustpilot, BBB, or Google. The AI reads these to judge your reputation.
- Earn brand mentions. Here’s the twist the expert highlights: GEO doesn’t need backlinks anymore. People just need to say your brand name. LLMs lean heavily on high-authority sites like Reddit, LinkedIn, and YouTube, and she makes a smart point that you can create your own mentions by posting there yourself. AI even reads YouTube transcripts easily. Worth noting: Instagram and TikTok don’t help much, since their login walls block crawlers.
📊 Track it without being a data nerd
My favorite practical bit. The creator admits she struggles with Google Analytics, so she connects Claude to Zapier to Google Analytics and just asks in plain English how much referral traffic she’s getting from ChatGPT and other LLMs. No dashboards, no confusion. She even refreshingly admits her own numbers aren’t great yet, which made the whole thing feel honest rather than salesy.
A few challenges to set expectations: GEO results build over time, schema markup across a big site takes patience, and you’ll need to keep your content fresh as the AI platforms change how they crawl. But the entry cost here is low and the upside is huge.
Want the exact prompts and the robots.txt code she uses? Watch the full video for the complete walkthrough. It’s a genuinely useful playbook for staying visible in the AI era.