Most people chasing virality focus on one thing: creating the most stunning visual possible. We spend hours tweaking prompts and settings, assuming the most polished image will automatically grab all the attention. But I just saw a post that offers a completely different, and frankly, much smarter perspective.
The LinkedIn user shared a powerful insight from a conversation with architect Ar. June Chow about why one of her posts took off, and it had almost nothing to do with the final image itself.
💡 The Core Idea: Concept Over Polish
The secret wasn’t the beautiful design, but the story behind it. The creator explained that the virality came from the concept of “the spatial language of the wall being twisted into something beyond functional.” Without that core idea, the images were just pretty pictures. It’s a huge reminder that the goal should never be about just getting eyeballs, but about delivering a compelling message effectively.
This completely reframes how we should approach creating with AI.
🧠 The Old Way vs. The New Way
Most of us operate on the old model: generate a cool-looking visual first and then hope people find it interesting. This approach is a gamble because it lacks a deeper narrative hook.
The new model, highlighted by this contributor, is to lead with your concept. The powerful idea comes first, and AI becomes the tool you use to articulate that idea visually or sonically. This is how you create content that doesn’t just look good, but also makes people think.
⚙️ How to Apply This Mindset
This industry pro’s post inspired me to think about how we can all use this strategy. It’s not just for architects; it applies to anyone using AI to create.
- Start with a ‘Why’: Before opening Midjourney or any other tool, ask yourself: What is the core story or concept I want to convey? Write it down in a single, clear sentence.
- Use AI to Explore the Concept: Treat AI as your creative partner to explore the idea. The person who shared it even took the original images and created a video with an AI-generated song from Suno based on the concept. The tools served the story, not the other way around.
- Share the Story, Not Just the Art: When you post your creation, don’t just drop the image. Explain the thinking behind it. Share the initial concept that drove the project. Context is everything.
This is one of the most useful takes on AI and creativity I’ve seen in a while. It’s all about leading with your idea.
Go check out the original post to see the full context and the amazing designs that sparked this whole conversation.