Imagine building something valuable online, only to have someone else claim it as their own. That frustration could soon be a thing of the past. Adobe and LinkedIn are joining forces to give creators a powerful way to prove ownership of their work. This collaboration merges identity verification with content protection, creating a unified system under LinkedIn’s verification program.
The goal is simple: help people establish trust and authenticity across platforms. Oscar Rodriguez, LinkedIn’s vice president of trust, explains that verified users can now carry their credentials beyond LinkedIn, making it easier to confirm their identity elsewhere. This move builds on LinkedIn’s existing verification badges for identity, employment, and education.
Now, creators using Adobe’s tools can link their verified LinkedIn profile to their work, adding an extra layer of credibility. When a verified creator uses Adobe’s content authenticity app, their credentials appear alongside their work, marked with a ‘Verified on LinkedIn’ badge. If that content is shared on LinkedIn, the platform automatically attaches the creator’s credentials.
Adobe’s content authenticity app, currently in public testing, lets users attach ownership details to images, supporting the broader Content Authenticity Initiative. This effort has gained traction across industries, with platforms like TikTok, tech firms, and media organizations adopting similar systems. Many have also joined the Coalition for Content Provenance and Authenticity, a nonprofit project focused on verifying digital content in an era dominated by AI.
LinkedIn’s verification tool isn’t limited to Adobe—it’s also compatible with TrustRadius, G2, and UserTesting. The company hopes more platforms will integrate this free verification feature, making it a standard for proving authenticity online.