Whoa! AI Ads Just CRASHED the NBA Finals!
Alright, so I was watching Game 3 of the NBA Finals, right? And BAM! This ad from Kalshi comes on, totally made with AI! We’re talking one of the first-ever AI-generated commercials hitting a massive stage like ABC. My jaw kind of dropped!
This wasn’t just some small experiment. Kalshi, the prediction market company, aired this ‘unhinged’ 30-second spot. And guess what? It was all cooked up using clips from Google’s awesome Veo 3 video model. Pretty wild stuff!
The Making Of: How’d They Do It?
So, how’d this magic happen? AI filmmaker PJ Accetturo was the wizard behind this. Check it out:
- Speedy Creator: He whipped this thing up in just TWO DAYS. Two! Can you believe it?
- AI Power: PJ used a ton of Veo 3 generations (like 300-400) to create 15 distinct clips for the ad.
- The Toolkit: He even spilled the beans on X, sharing that he used Gemini and ChatGPT to help with brainstorming ideas, scripting, and crafting the perfect prompts for each shot. Super smart workflow!
New Tech, New Quirks
They even used Veo 3’s new speaking capabilities, which is super cool for AI video! But, PJ did mention it wasn’t all smooth sailing; things like unexpected subtitles popping up and character voices not always staying consistent. Hey, it’s cutting-edge tech, still learning and growing, right?
The REAL Game-Changer: Cost and Speed!
But here’s the part that REALLY got me buzzing: PJ estimated this AI ad cost about 95% LESS than traditional production! NINETY-FIVE PERCENT! That’s insane! He’s betting that these, in his words:
“high-dopamine Veo 3 videos will be the ad trend of 2025,”
and honestly, I’m starting to see why!
Why This is HUGE
This feels like a massive moment, folks. Seeing AI in advertising, on a stage like the NBA Finals? That’s BIG time. Sure, the current ‘unpolished, chaotic’ vibe might not be for every brand today, but think about the upsides:
- Time Saver: Imagine creating ads in days, not weeks or months!
- Money Saver: Slashing those huge production budgets is a dream for many.
It’s going to be SO hard for advertisers to ignore this potential. And that ‘style’ issue? Pfft, these video models are getting better and better with each update. The future of ads just got a serious AI supercharge, and I’m here for it!