ChatGPT just leveled up its ability to remember details about you—and now it’s using that knowledge to refine web searches. OpenAI recently rolled out an unannounced upgrade called Memory with Search, which lets the AI pull from previous conversations to tailor results. If you’ve mentioned being allergic to peanuts or loving indie bookstores, ChatGPT can now factor those preferences into search queries automatically.
This tweak follows another recent enhancement where the bot could reference full chat histories, marking a clear push to stay ahead of competitors like Claude and Gemini. According to OpenAI’s support docs, enabling this feature means ChatGPT rewrites prompts behind the scenes. Say you ask for nearby dinner spots—if the AI recalls you’re plant-based in Chicago, it might search for best vegan restaurants Chicago instead of a generic query.
Users can toggle this off in settings, though it’s unclear how widely the feature has been released. Some early testers spotted it live this week, signaling OpenAI’s steady march toward hyper-personalized responses.