A federal judge has declared that Google unlawfully controls key segments of the online advertising industry, marking another legal setback for the tech company. The ruling opens the door for authorities to push for significant changes to how Google operates its advertising systems.
Judge Leonie Brinkema determined that Google deliberately maintained excessive control over platforms that connect advertisers with websites. This decision follows a similar finding regarding Google’s search business, reinforcing growing scrutiny over its market influence.
The court found that Google’s practices harmed competitors, publishers, and ultimately, people browsing the web. However, prosecutors couldn’t prove Google dominated every aspect of digital advertising as alleged.
Government officials praised the decision as a critical step toward ensuring fair competition online. Google plans to challenge parts of the ruling, arguing its tools remain popular due to their efficiency. The company’s stock dipped slightly following the news, though experts suggest the financial impact may be limited.
Authorities have proposed requiring Google to divest certain advertising services to foster competition. Lawmakers and analysts view this case as part of a broader effort to regulate large tech firms. Similar legal battles involving other industry giants are underway, signaling increased enforcement across the sector.
Google now faces multiple legal challenges that could reshape its operations. Prosecutors previously argued that Google stifled competition through strategic acquisitions and restrictive policies. The company countered by highlighting improvements in compatibility with rival systems and emerging competitors.
Judge Brinkema dismissed some claims but upheld others, particularly regarding policies that disadvantaged publishers. This case reflects ongoing bipartisan support for stronger antitrust measures in the tech industry.