Karamo Brown, the life coach known for his pep talks on Netflix’s “Queer Eye,” just launched a wellness app called Kē, complete with an AI version of himself that users can talk to in his actual voice. According to TechCrunch AI, Brown built the app after a year and a half of working on his own health, from fitness and nutrition to meditation, sobriety, and relationships. Now he wants to package that journey into a product other people can use.
What stands out here is the digital clone. This isn’t just another meditation app with a celebrity name slapped on it. Brown is betting that an AI version of himself can deliver real-time coaching at scale, and the early signal is personal: “My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” he told TechCrunch AI.
What Kē actually does
TechCrunch AI breaks the app into a handful of features, and each one does more than fill out a feature list:
- Personalized fitness plans. Workouts adapt to the equipment you already own and your schedule, so you’re not staring at a routine built for a full gym.
- Nutrition guidance. Kē suggests meal plans based on the food already in your kitchen, which cuts the friction of “I’d eat better if I had the right groceries.”
- An AI chatbot for adjustments. Want to change a workout or a meal? You ask, and the plan updates. Each workout also pairs with instructional videos so your form stays correct.
- A meditation section. Videos target specific emotions to help users manage stress and anxiety.
- A community section. Supportive groups built around shared experiences like sobriety or general wellness.
- “AI Karamo.” The headline feature. You ask questions and get advice in real time, delivered in Brown’s voice.
The tech behind the clone
The AI Karamo feature runs on Delphi, an AI startup that builds digital clones from a person’s own material. In Brown’s case, that means interviews, podcast episodes, and other clips, all pulled together to make the clone sound authentically like him. Delphi also powers Arnold Schwarzenegger’s digital clone, per TechCrunch AI.
Looking ahead, Delphi plans to add agentic capabilities. The example TechCrunch AI gives: if AI Karamo suggests a change to your workout, it may one day go into your “My Plan” tab and make the edit for you, instead of just telling you to do it.
Where this fits the bigger picture
Brown’s launch lands in the middle of a clear trend. Stars like Matthew McConaughey and Michael Caine have licensed their voices to ElevenLabs for digital replicas. But the celebrity world is split. Plenty of public figures are pushing back hard against AI, especially when their likeness or voice gets used without permission. There’s also a real worry about fans forming one-sided emotional attachments to celebrity chatbots.
Brown addresses that head-on. He’s clear that Kē isn’t meant to replace real relationships. “At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection,” he said. He adds that if someone raises a sensitive issue, the app can point them toward proper resources and remind them to reach out to real people. There’s no cap on how often you can talk to the clone, but Brown says the goal isn’t to keep users hooked indefinitely.
The caveats worth knowing
A team of humans oversees the app and there are safeguards on interactions. Still, TechCrunch AI flags one important point: using the AI feature means you’re sharing your conversation data with Delphi, so it’s smart to keep sensitive information out of those chats. Brown himself admits he started out skeptical of AI and came around only after seeing how carefully companies like Delphi approached it.
Availability
Kē is live now on both iOS and Android. It runs $14.99 a month after a three-day free trial.
The real test will be whether an AI clone can keep people engaged past that trial, and whether “talk to my digital self” becomes a standard play for coaches and creators. For now, Brown is one of the first to ship it inside a full wellness product. More details are available at the original TechCrunch AI report.