A new startup called Noscroll just launched an AI agent that does your doomscrolling for you, then texts you only the stuff worth knowing. According to TechCrunch AI, the bot browses social feeds, news sites, Reddit, Substack, and other sources, then pings you via SMS when something relevant actually happens. Its pitch is blunt: “no feed. no brainrot. no ragebait. just signal.”
The founder is Nadav Hollander, formerly CTO at OpenSea after selling his DeFi startup to the NFT marketplace in 2022. He told TechCrunch AI he built Noscroll out of his own love/hate relationship with X. “It’s phenomenally entertaining and really informative in ways you just don’t get from normal media,” Hollander said, comparing the platform to fast food. “But it’s so toxic culturally, and it’s just very upsetting to read. You just feel terrible after it.”
How it works
Getting started is stripped down to a text message. You text the Noscroll agent at (415) 718-4828, get a link to connect your X account, and the bot pulls in your likes, bookmarks, and follows as a starting signal. From there you chat with it in natural language, telling it what you care about and what to ignore.
Key capabilities TechCrunch AI detailed:
- Multi-source reading: Pulls from X, news sites, blogs, Reddit, Hacker News, Substack, research papers, and custom sources you recommend.
- Text-based digests: Sends news summaries via SMS at your chosen cadence, from weekly updates to multiple pings per day.
- Breaking news alerts: Texts you immediately when something urgent hits.
- Conversational follow-up: Reply to the bot to ask questions or dig deeper on any story, chatbot-style.
- Group chats: Works in SMS group threads and Telegram, with more chat apps promised later.
- Learning over time: The company says the agent refines its curation as it sees what you engage with.
Under the hood, Noscroll runs a mix of off-the-shelf AI models on its own infrastructure, heavily shaped by custom prompting to give the bot a consistent voice.
Pricing and availability
The service costs $9.99 a month, with a seven-day free trial that includes a sample digest before you commit. Hollander told TechCrunch AI the team may test variable pricing down the road. Sign-ups are live at Noscroll.com via a “Text your agent” button.
Who’s actually using it
The obvious audience is tech workers drowning in AI news, but Hollander says adoption has been broader than expected. “People are following really niche anime industry news and local restaurant openings in Kyoto,” he said. Others are tracking job listings, layoffs, reality TV, local politics, and unread newsletters. Journalists are using it to monitor beats. “I think the archetype that’s been interesting is anybody who has a professional need to be very online and follow things very closely. It’s quite useful to have a deputy who’s kind of doing that for you on whatever your beat is,” Hollander added.
Why this matters
The category of “AI agent that reads the internet for you” is getting crowded, but most products dump you into another dashboard or another app. Noscroll’s bet is that SMS is the right surface: no new app, no new feed, no notification you can sink an hour into. What stands out is the positioning. This isn’t pitched as a productivity tool. It’s pitched as a way to actually quit the feed without losing the signal.
Hollander built it with a collaborator who goes by @z0age on X, and TechCrunch AI notes investor interest is already incoming, though the founders haven’t decided what to do with it yet. More details at the original TechCrunch AI report.