OpenAI just dropped a new $100 per month ChatGPT Pro subscription, slotting it right between the existing $20 Plus and $200 Pro tiers. The Verge AI reports that the new tier offers “5x more” usage of OpenAI’s Codex coding tool compared to the Plus plan, specifically targeting developers who need longer, more intensive coding sessions.
This isn’t subtle. OpenAI is going directly after Anthropic and its Claude Code tool, which has been gaining serious traction among developers. The $100 price point matches Anthropic’s Max tier for Claude exactly. That’s not a coincidence.
What You Get
The new Pro tier sits in interesting territory:
- $0/month (Free): basic access
- $8/month (Go): lightweight usage
- $20/month (Plus): steady, day-to-day usage of Codex
- $100/month (Pro): 5x more Codex usage, built for heavy daily use
- $200/month (Pro): even higher usage limits
Yes, there are now two tiers both called “Pro.” OpenAI says the $100 version “still offers access to all Pro features,” while the $200 tier simply pushes usage limits higher. The naming is confusing, and OpenAI will likely hear about it.
Why This Matters
The AI coding wars are heating up fast. Claude Code has carved out a loyal following among developers who prefer its agentic coding workflow. By creating a mid-tier option at the same price as Anthropic’s competing plan, OpenAI is making a clear statement: they want that market back.
What stands out here is the framing. OpenAI described the new tier as “a more accessible upgrade path for heavier daily use.” The $200 jump from Plus was too steep for many developers. A $100 option lowers the barrier enough to keep users from shopping around.
For developers currently on the Plus plan hitting usage limits during Codex sessions, this is the pitch: pay 5x more, get 5x more capacity. Whether the value math works out depends on how much you rely on Codex in your daily workflow.
What Comes Next
This move signals that AI-assisted coding is becoming the key battleground for subscription revenue. Both OpenAI and Anthropic are pricing their developer-focused tiers identically, which means the competition will come down to product quality, not price.
Expect Anthropic to respond. Whether that’s through new features, better limits, or adjusted pricing, the coding tool space is about to get more competitive.
Full details are available in the original report from The Verge AI.