The Super Bowl was packed with AI advertisements, from Anthropic to GenSpark. But the most interesting story isn’t about what aired: it is about what supposedly leaked. I found this fascinating analysis by a top AI content creator on YouTube that dives into a mysterious, unaired OpenAI commercial.
The video features Hollywood actor Alexander Skarsgård and a device called “Dime.” The expert breaks down why this might be the rumored Jony Ive hardware collaboration.
💎 The “Dime” Device
In the clip, the actor interacts with a metallic, egg-shaped “stone” and unique wrap-around earbuds. The original poster highlights several key details that make this compelling:
- Visuals: It lacks the artifacts of AI-generated video; this appears to be a real film shoot with a real A-list actor.
- Design: The aesthetic matches the “metallic egg” description found in previous Hypebeast reports about the Jony Ive x OpenAI project.
- Codename: Supply chain leaks previously suggested the consumer name for the “Sweet Pea” project would be “Dime.”
❌ The Denial
OpenAI executives, including the CTO, have officially labeled this “fake news.” However, this savvy professional raises a valid question: If it is fake, who spent the money to hire Alexander Skarsgård for a high-production hoax? The creator suggests it could be a scrapped ad or a legitimate product that wasn’t supposed to be revealed yet.
👂 Why Earbuds Win
Beyond the rumors, the industry pro makes a strong case for why this specific form factor matters. He argues that smart glasses are the wrong approach for mass adoption.
- Seamlessness: Earbuds are already the most personal interface we have; adding AI voice capabilities is a natural evolution.
- The “Compute” Stone: By offloading processing to a pocket device (the stone), the headset remains light and unobtrusive.
- Vision: An external device could handle camera duties to “read” the world, solving the issue of AI needing to see what you see without forcing you to wear a camera on your face.
I am genuinely curious if this is the future of hardware because it looks incredible! Even if OpenAI claims it doesn’t exist yet, the concept aligns perfectly with where the industry is heading.
Check out the full breakdown and the leaked ad in the link below.