Your Camera Roll is a junk drawer. Recipes, fashion ideas, funny tweets, product links, travel inspiration, all screenshotted and then never seen again. A new iOS app called Pool just launched to fix exactly that, according to TechCrunch AI, and it leans on AI to turn that pile into something you can actually use.
The pitch is simple. You give Pool access to your photos, and it sorts your screenshots into categories it calls “pools.” Those categories aren’t preset. They’re built around whatever you’ve been saving, so they end up specific to you.
What it actually does
The interesting part isn’t the sorting. It’s what Pool does after that. As TechCrunch AI reports, the app tries to track down the original source behind each screenshot, then makes it actionable:
- Screenshot a product? Pool links you back to the retailer’s page.
- Saved a recipe from Instagram? It can pull up the ingredients and instructions the creator posted.
- Grabbed a flyer for an event? Its AI agents help you find where to buy tickets and link straight to the ticketing site.
It also treats screenshots like memories, not permanent files. Some stay relevant, others fade. Save a barcode for an event ticket and it can disappear once the event has passed. To find anything, you can search or just ask Pool’s built-in AI assistant.
How it compares
Pool isn’t alone in trying to reinvent bookmarking for the AI era. TechCrunch AI notes that startups like mymind, Fabric, and Raindrop already help people organize links, images, and saved content. What sets Pool apart is its narrow focus on screenshots specifically, which puts it closer to apps like Captr or Sorti.
What stands out to me is the bet underneath the product. Co-founder Maxime Junique told TechCrunch AI that most AI tools chase the obvious datasets. “Everyone goes after emails, bank transactions, chat logs, all of those productivity-first datasets,” he said. “Who is going after this really, deeply emotional dataset we all own?” That framing, your screenshots as an untapped personal archive, is the actual differentiator here.
The backstory
Pool has been a long time coming. Junique and co-founder Piet Terheyden met in a co-working space and kept running into the same problem: they’d screenshot things to remember, then lose them. “It sounds pretty obvious, right now, when we say it, but it’s something that we do so naturally, you don’t notice it, necessarily,” Junique said.
The app was actually the first product out of the founders’ Spinoff Studio about three years ago, built in Lisbon over a couple of weeks while they lived out of a van. They shelved it to build revenue-generating B2B SaaS first, including a CRM called Waitless that got acquired last year. What revived Pool was AI maturing to the point where making sense of messy, unstructured personal data finally felt doable.
Availability and what’s next
Here’s the practical part:
- Platform: iOS only, available now.
- Price: Free download.
- Funding: A pre-seed round of just over $2 million from General Catalyst, Kima Ventures, Source Ventures, and angels including Winston Du, Julian Blessin, and Thomas Ricouard.
The founders aren’t stopping at organizing screenshots. They told TechCrunch AI they’re planning a second, separate app that works as a personal assistant, an agentic AI product. Pool’s mascot, the little rubber duck you drag across the screen to open the app, will carry over into that brand.
Why it matters
Most personal-AI tools are racing toward the same productivity data. Pool is going somewhere quieter and arguably more personal, the stuff you save because it caught your eye. If it works as described, it solves a problem almost everyone has and almost no one talks about.
The open questions are the ones TechCrunch AI’s reporting hints at but a launch can’t answer yet: how well the source-matching holds up across messy real-world screenshots, and how comfortable people feel handing an AI app full access to their photo library. Those will decide whether Pool becomes a habit or another app you forget. Full details are at the original TechCrunch AI report.