Okay, so you know how Reddit is just packed with, like, decades of real human convos? I’m talking a mind-blowing 22 BILLION posts and comments! Well, hold onto your hats, because Reddit’s finally unleashing the power of all that goodness with some awesome new AI tools for brands!
It’s a total game-changer, seriously. They’re calling this data goldmine “Reddit Community Intelligence,” and it’s all about tapping into what real people are actually saying.
Here’s the lowdown on the new toys they just announced:
Reddit Insights
Ever wish you could just know what your audience is thinking or where to find new ones? This tool digs into all that Reddit data to give marketers the metadata and super valuable observations. We’re talking real-time, authentic insights to make your campaigns smarter and business decisions sharper. Big names like Publicis, The Hershey Company, and Comcast have already used it to help clients identify new audiences and strengthen their brand awareness!
Conversation Summary Add-ons
This is SO cool. Advertisers can now embed actual, summarized Reddit discussions right under their ad creatives! Think about it: instant social proof from real users. Lucid (you know, the EV company) and Jackbox Games gave it a whirl, and get this: clickthrough rates jumped by over 19% compared to standard ads! Akerho Oghoghomeh from Lucid said it best:
Consumers want “validation from people like them.”
Spot on!
Jen Wong, Reddit’s COO, basically said what I’ve been thinking:
In this AI-heavy world, human content is king, and Reddit’s got a kingdom’s worth!
She mentioned these are features she’s wanted to build since day one.
And they’re not playing around with this valuable data. They even sued Anthropic for allegedly using Reddit content to train its Claude models without permission. Plus, this isn’t their first AI rodeo. Remember “Reddit Answers” from last year? That AI-powered search feature hit a million weekly users as of May!
So yeah, Reddit’s making some BIG moves, turning all that awesome community chatter into serious business value. Super exciting stuff to watch!