I’ve been watching the AI music space closely, and this story is just wild. A mysterious band pops up on Spotify, racks up over 500,000 monthly listeners, and then Rolling Stone drops a bombshell: it was an “art hoax” powered entirely by AI.
It’s a classic internet mystery. The band’s two albums appeared out of nowhere with zero online presence, which immediately got Reddit detectives and musicians suspicious. They were right to be skeptical.
So how did it all go down? It’s a fascinating case of modern digital trickery.
The AI Reveal
The “band” eventually admitted to using the AI music generator Suno to create at least some of their tracks. They initially denied it, calling the accusations “lazy” and part of a “marketing and trolling” campaign.
The Secret Sauce
The key was Suno’s “Persona” feature. This allowed them to lock in a consistent vocal style across all their songs, making the fake band sound much more believable.
The Takedown
While Spotify didn’t seem to have disclosure rules, other platforms like Deezer flagged the music for potential AI usage, helping confirm what listeners suspected.
This is a massive deal. Sure, this band didn’t pass the human test forever, but what happens when the next one does? We’re probably already listening to AI-generated tracks hiding in plain sight.
The real question is, will we even care? If the music is good, does it matter if the artist is a person or a prompt? I think we’re about to find out.