The Information is starting a new video show dedicated entirely to artificial intelligence, called AI Deep Dive. According to The Information, the launch is a deliberate move to give the publication’s AI coverage its own dedicated format, separate from the written reporting it’s known for. The outlet framed the decision around a simple reality: AI has become the single biggest story in technology, and text alone no longer captures the pace or the stakes.
What stands out here is the timing. Newsrooms across tech are racing to build recurring video and audio franchises around AI, and The Information, a subscription-first publication with deep sourcing inside the industry, is planting its flag in that same territory.
What’s launching
The core news is straightforward:
- A dedicated AI show. The Information is rolling out AI Deep Dive as a standalone program focused on the AI industry, not a segment buried inside broader tech coverage.
- A shift into video. The move signals the publication leaning harder into video as a format, extending a brand built on written scoops into a more visual, conversational medium.
- Industry-insider framing. The show is positioned to carry the same access-driven reporting The Information is known for, applied to the fast-moving world of AI companies, models, and deals.
Why The Information is doing this
The publication’s own explanation is that AI now sits at the center of nearly every important story in tech, from funding rounds to model releases to the corporate power struggles among the biggest labs. A dedicated show lets it go deeper on those threads than a single article often allows.
There’s also a business logic worth naming. Video and podcasts build habit. They pull audiences into a recurring appointment rather than a one-time read, and they open new distribution surfaces like YouTube and podcast apps where a text paywall doesn’t reach. For a subscription business, that’s a way to widen the top of the funnel while keeping the premium reporting behind the wall.
How this fits the broader trend
The Information isn’t alone. Over the past couple of years, tech media and independent creators alike have spun up AI-focused shows, newsletters, and podcasts to meet a clear appetite. Audiences want someone credible to explain what a new model actually does, which deals matter, and who’s winning.
What separates a show like this from the crowd usually comes down to access and analysis. The Information’s edge has always been sourcing, the ability to report what’s happening inside companies before it’s public. If AI Deep Dive brings that same reporting muscle to video, it’s less a talking-head show and more an extension of the newsroom.
What to watch
The article centers on the launch itself and the reasoning behind it, so a few practical details will define how this plays out:
- Cadence and access. Whether the show runs weekly, where it’s distributed, and how much sits in front of the paywall versus behind it will shape its reach.
- Format. Interviews with AI executives, reporter roundtables, or deep single-topic breakdowns each pull a different audience.
- Differentiation. The bar is high. The shows that last are the ones that report something you can’t get anywhere else.
My take: this is a smart bet, and a defensive one. As AI eats the tech news cycle, publications that own a strong AI franchise in video and audio will hold attention that text-only rivals lose. The Information is moving to make sure its AI coverage lives everywhere its audience already is.
For the full rationale and details on the show, the original announcement is at The Information.