Ever see a stunning AI-generated image and wonder why it just… disappears into the feed, while another one completely blows up?
I was scrolling through LinkedIn and saw an incredible post from Tianyu Xu that totally answered this question. He was analyzing a viral post from architect Ar. June Chow and asked her the same thing: “Why did THIS one go viral?”
Her answer is a game-changer for anyone creating with AI.
She said it wasn’t really about the visual itself. It was about the idea behind it: the “spatial language of the wall being twisted into something beyond functional.” In other words, the concept was the star, not just the render.
This is such a powerful insight! Here’s what Tianyu Xu’s post helped me realize:
- 💡 Concept is King: A pretty picture is nice. A powerful idea that makes you think? That’s what grabs people.
- 🚀 Story Over Spectacle: The post went viral because it told a story about space and function. It challenged the viewer. AI was the tool that brought that story to life.
- ✅ AI is the Megaphone: As Tianyu wisely put it, AI is here to help us convey our concepts. The goal isn’t just getting eyeballs; it’s delivering your message effectively.
To drive the point home, Tianyu even took June’s images and turned them into a video with a custom song generated by Suno AI, with lyrics based on their conversation! How cool is that?
This is a must-read for creators. You have to see the full post from Tianyu Xu to get the whole story and check out the video he made. It really puts things in perspective!