Ever see a stunning piece of design work and wonder, “Okay, this is amazing… but why did this one blow up?”
I just saw an incredible post from Tianyu Xu that totally demystifies this. He was wondering the same thing about a viral post from architect Ar. June Chow and decided to just ask her.
Her answer is a game-changer. 🤯
She told him it wasn’t about the visuals alone. It was about the idea behind them. The “why.”
Here’s the breakdown of her wisdom, shared by Tianyu:
- 💡 It’s the Concept: June said her post went viral because of the
“spatial language of the wall being twisted into something beyond functional.”
It wasn’t just a cool image; it was a story about space and function.
- 📌 Message Over Eyeballs: She stressed that going viral should never be the goal. The real goal is to deliver your message and convey your concept effectively.
- 🚀 AI as a Storytelling Tool: Tianyu absolutely nailed the takeaway: AI is here to help us tell that story, not just to generate pretty pictures.
Inspired, Tianyu Xu then did something awesome. He took June’s images and turned them into a video, using Suno to generate a song with lyrics based on their conversation! He used AI to amplify the original concept even further.
This is such a powerful reminder for all of us. The magic isn’t just in the prompt, it’s in the idea you want to share with the world.
You have to read Tianyu Xu’s full post to get the whole story and see the video he created. It’s seriously inspiring!