AI salesbots are crushing it!
I recently stumbled upon something remarkable out of China, and it has my gears turning. You know how livestream selling is huge? Well, they are taking it to a whole new level with AI avatars, and these digital individuals are not messing around.
Digital Stars Raking in the Dough!
Get this: one entrepreneur, Luo Yonghao, put his AI digital twin on a livestream for six hours. The result? Over $7 million in sales! Can you believe it? This AI version actually outperformed his human-led streams. We are talking about 13 million viewers tuning in!
How is this AI Magic Happening?
So, it is not just a static image. These are sophisticated setups:
- Two AI hosts worked together, showcasing a whopping 133 products.
- They use human-like gestures and can even handle real-time comments from viewers. It is wild!
- Baidu’s AI, ERNIE, even churned out over 97,000 characters of product descriptions for the stream. Talk about supercharged!
- They even had “dual digital avatars”: Luo’s AI and a co-host AI, chatting and moving as if it were totally natural.
It is a Full-Blown Trend!
And this is not just a one-off experiment. China’s live commerce scene, which is already massive ($946 billion, wow!), reportedly has over 100,000 of these digital humans working! Why? Consider these impacts:
- They slash costs by a mind-blowing 80%.
- They are increasing transactions by an average of 62%!
That is some serious ROI.
Human Touch vs. AI Perfection?
This really makes you think, doesn’t it? It is tough to compete with an AI salesperson that can pitch perfectly, 24/7, without ever getting tired, especially if viewers can barely tell the difference! It is a game-changer, for sure. The big question is, where does that leave good old authentic human interaction? In markets where efficiency is king, this is something we have to watch!