Ever feel like compliance paperwork is the one thing slowing you down from landing huge enterprise deals? It’s a massive headache for so many companies.
That’s why I was blown away when I saw a post from a LinkedIn creator breaking down the incredible story of a company called Delve.
The expert shared that Delve just raised a whopping $32M at a $300M valuation! They started in an MIT dorm room and now help over 500 companies get enterprise-ready in days, not months.
But it’s not just their product that’s impressive. According to the original poster, what really sets them apart is their marketing. I think this is brilliant.
Check out what they did:
- 🍩 Donuts: They sent donuts across SF with the message,
“The only hole in your security we approve of.”
- 🚪 Doormats: They created custom doormats saying,
“Do your SOCs 2?”
This is a masterclass in standing out! The creator makes a great point: while there are tons of AI-native companies, Delve is succeeding because their great product is backed by equally creative storytelling.
It’s an awesome story of growth and clever marketing. For the full breakdown, you have to check out the original post from this expert!