Try this right now: paste your product description into ChatGPT and read it out loud. If it sounds like a spec sheet with feelings attached, you have the same problem this Reddit user had. A founder in r/ChatGPTPromptGenius was writing copy for something he’d built himself. The original poster, u/AdCold1610, knew the product too well. Classic founder blindness. The page read like every other product page on the internet: functional, accurate, completely forgettable. Then he tried one prompt. Conversion rate jumped immediately.
🔑 The Prompt That Started It
Here it is, word for word: “you are a customer who just used this product and solved a problem you’d been stuck on for three months. write about it in your own words. not a review. just what you’d tell a friend over coffee.”
What came back didn’t sound like marketing. It sounded like relief. The frustration before, the moment it clicked, the slightly embarrassed realization that the solution was this simple. None of that was in his original copy. All of it was in the output. He shipped that version. The results spoke for themselves.
🛠️ The Full Prompt Stack
The author shared five more prompts that each target a different psychological roadblock. Use them exactly as written.
For skeptical readers who’ve been burned: “write this for someone who has been burned before and is skeptical. earn their trust before making a single claim.” This kills hollow claims automatically. You can’t open with a promise when trust hasn’t been built yet. The AI will force proof before promise, every time.
For people who already want it but haven’t bought: “write this for someone who already knows they need this but hasn’t bought yet. what is the real reason they’re hesitating.” This surfaces the actual objection, not the surface-level stuff. The real thing. And then it addresses it directly instead of dancing around it.
The forwardability test: “write the version of this that a customer would forward to a friend with the message , you need to read this.” If the output wouldn’t get forwarded, it isn’t good enough yet. That’s it. That’s the whole test.
For jaded readers who’ve seen every pitch before: “write this assuming the reader has seen a hundred versions of this pitch before and is bored. you have one sentence to earn the next one.” This destroys every lazy opening. If your hook doesn’t earn the second sentence, nothing after it matters anyway.
The 12-month future customer: “you are the customer twelve months after buying. write about what actually changed.” Outcome-focused copy. Specific. Emotional. Impossible to fake. The best marketing doesn’t sell the product. It sells the future version of the person after they use it.
📊 What the Results Mean
Each prompt forces a perspective shift. Instead of asking the AI to “write better copy,” you’re giving it a character to inhabit with a specific emotional state. A burned skeptic thinks completely differently than a satisfied customer a year out. The AI has to match that internal world, which means the output has texture and specificity that generic “make this sound good” prompts can’t produce. The original poster nailed the underlying mechanic: stop writing from the product outward. Start writing from the customer backward. What were they feeling before. What changed. What does their life look like now. That structure converts because it’s not a pitch. It’s a mirror.
💡 Extra Tips
Run all six prompts on the same product description and compare the outputs side by side. They won’t all be usable, but you’ll surface emotional angles you’d never write yourself. Pick the one that makes you think “I forgot we actually do that.”
The “friend over coffee” framing in the first prompt is doing a lot of heavy lifting. You can borrow that constraint and attach it to almost any prompt. Just append: “write it like you’d explain this to a friend over coffee, not like a product page.” Watch the tone shift immediately.
Also worth noting: the community pointed out the original post itself reads like it was written by AI, which is a bit ironic. The prompts are solid regardless of the packaging though.
✍️ Ready to find out what your product actually does?
Grab one prompt from the list above, drop in your own product or service description, and see what the AI tells you about your own thing that you forgot to say. Jump into the original Reddit thread to see what other people have been testing these on.
i found a marketing prompt so good it made my own product sound better than i thought it was.
by u/AdCold1610 in ChatGPTPromptGenius